Artikler & Nyheter

I en bransje som i økende grad krever radikal åpenhet, tror vi at den beste måten å bygge tillit på er å åpne dørene våre. Jeg er David Liao,

Som merkevareeier eller kjøper i den raske skobransjen vet du at omdømmet ditt er din mest verdifulle eiendel. Og ingenting kan

As a brand owner or a buyer, I can tell you that pricing is the most critical lever you have for profitability. It’s a delicate

If you’re in the business of selling shoes, you know that a factory audit is a necessary first step. It’s a snapshot in time that

As a brand owner or a buyer, I can tell you that your choice of shoe material is one of the most critical decisions you’ll

For any brand owner or sourcing director in the footwear industry, the most critical strategic decision is not design, but production. A brand’s profitability, reputation,

Let’s be direct. Your customers are getting smarter. They are no longer just looking for a shoe that looks good. They are actively searching for

Å velge riktig OEM-produsent eller skofabrikk i Kina kan avgjøre suksessen for produktlanseringen din. Denne korte veiledningen gir rett-på-saken svar på de ti

Jeg har brukt over 20 år på fabrikkgulvet. Så jeg har jobbet med alt fra oppstartsbedrifter til store globale merker. Og jeg kan

As a brand owner or a footwear buyer, understanding how shoes are made is your secret weapon. It’s the knowledge that separates the amateurs from the professionals.

I’ve spent over 15 years in the trenches of footwear manufacturing in China. I have worked with everyone from ambitious startups to major global brands.