Integrated Industry & Trade: Why It’s the Safest Model for Mid-Sized Brands

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Introduction: The “Mid-Sized Paradox” in Global Sourcing If you are the founder or procurement director of a mid-sized footwear brand (typically selling between 50,000 to 500,000 pairs annually), you are likely operating in a unique and often dangerous position within the global supply chain. You have successfully outgrown the small, unstable workshops found on generic B2B marketplaces. […]

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