Article & News

As a brand owner, you have a vision on a sketchpad. It’s a great idea for a new boot, something you know the market wants.

In an industry that is increasingly demanding radical transparency, we believe the best way to build trust is to open our doors. I’m David Liao,

As a brand owner or a buyer in the fast-paced footwear industry, you know that your reputation is your most valuable asset. And nothing can

As a brand owner or a buyer, I can tell you that pricing is the most critical lever you have for profitability. It’s a delicate

If you’re in the business of selling shoes, you know that a factory audit is a necessary first step. It’s a snapshot in time that

As a brand owner or a buyer, I can tell you that your choice of shoe material is one of the most critical decisions you’ll

For any brand owner or sourcing director in the footwear industry, the most critical strategic decision is not design, but production. A brand’s profitability, reputation,

Let’s be direct. Your customers are getting smarter. They are no longer just looking for a shoe that looks good. They are actively searching for healthy

Choosing the right OEM manufacturer or shoe factory China can make or break your product launch. This short guide gives straight‑to‑the‑point answers to the ten

I have spent over 20 years on the factory floor. So, I have worked with everyone from startups to big global brands. And I can

As a brand owner or a footwear buyer, understanding how shoes are made is your secret weapon. It’s the knowledge that separates the amateurs from the professionals.