Skoanskaffelses-Playbook 2026: MICAM, Garda, MAGIC, eller Canton Fair?

That time of year again. The budget is approved, and the calendar is staring back at you. Now comes the decision that feels like it could make or break your entire season. MICAM, Garda, MAGIC, Canton Fair. You feel that knot in your stomach, right? If you choose the right show, you’re the hero. You […]
The Real Difference Between Comfortable Men’s Dress Shoes in 2025

As a footwear brand founder, a wholesale buyer, or a product developer, you’re on the front lines of a major shift in the men’s footwear market. For decades, the dress shoe category was defined by aesthetics alone. Comfort was an afterthought, a luxury, or an outright sacrifice. That era is over.
Utover Alibaba: De uskrevne reglene for samarbeid med kinesiske skofabrikker

The internet is full of guides that tell you how to find a shoe factory in China. They give you a neat little checklist: find a supplier on Alibaba, negotiate the price, get a sample, place an order. If it were that simple, everyone would be successful, and you wouldn’t be reading this.
Utløs globalt potensial: Din pålitelige partner innen skoproduksjon fra Kina

For any footwear brand, the dream isn’t just to design a great shoe. The dream is to get that great shoe made, consistently, without the constant fear of a disastrous production run wiping out your profits. You’re a brand founder, a buyer, a sourcing director—you already know the stakes. A single bad batch of
Hvordan skaffe kvinnelige westernstøvler fra Kina: En kjøpers guide

Let’s be honest. Western boots aren’t just trending — they’re everywhere. You see them in downtown Los Angeles, on fashion influencers in Seoul, and yes, still on the ranches of Texas. What used to be a niche style is now a mainstream staple. The global Western boot market is pushing towards $520 million by 2032. Women’s […]
Hvorfor produsere i Kina? 7 viktige fordeler for ditt fottøymerke

Why Manufacture in China? 7 Key Advantages for Your Footwear Brand If you’re a footwear brand owner, product developer, or sourcing head, chances are 2025 feels different. Margins are tighter. Timelines are shorter. Retailers, investors, and customers expect more — faster, greener, cleaner, and more unique. And in a landscape full of buzzwords — “Made […]
The 5 Key Men’s Dress Shoe Trends for 2025: A Buyer’s & Designer’s Guide

As a brand owner or a footwear buyer, you know that the men’s dress shoe market is in the middle of a huge shift. The old, rigid rules are gone. They have been completely wiped out by hybrid work models and a new generation of consumers. These consumers demand versatility, comfort, and style, all in […]
PU vs Læringssko: Den eneste ærlige kjøperguiden du trenger for 2025

By someone who’s spent 10+ years in the thick of it—from Italian tannery floors to high-speed PU production lines in Asia. Let’s Get Real For a Second… If you’re a brand owner, designer, or sourcing specialist, you’ve been here before: PU vs. Leather — which one should you choose? It’s a deceptively simple question. But behind it […]
The 7 Key Boot Trends for Fall/Winter 2025: A Buyer’s & Designer’s Guide

Let’s be honest. As a brand owner or a footwear buyer, you know that placing your bets on next season’s trends is one of the most gut-wrenching decisions you’ll make all year. Get it right, and you’ve got a hero product that flies off the shelves. But get it wrong? You’re staring down a warehouse […]
Den ultimate samsvarsveiledningen for skomerker: Salg i Norge vs EU

Navigating international regulations can be a real challenge for brand owners. The rules for selling shoes in the US and the EU are very different. They are also changing quickly. A single missed update can lead to costly fines and seized shipments. This can do significant damage to your brand’s reputation.
3 Myter om produksjon av sko i Kina som koster merkevaren din penger

I’ve been in the shoe manufacturing business in China for over a decade. I talk to brand owners, buyers, and sourcing managers every single day. And I keep hearing the same “common sense” myths over and over again. These myths aren’t just wrong; they are actively costing brands real money through missed opportunities, inflated costs, […]
From Sketch to Shelf in 90 Days: A Manufacturer’s Guide to the Custom OEM Boot Process

As a brand owner, you have a vision on a sketchpad. It’s a great idea for a new boot, something you know the market wants. But how does that vision become a physical boot on a retail shelf? And more importantly, how long does that journey really take? The traditional footwear development cycle is a […]